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Chris Bales from the Sponsorship Collective presents a training session on creating effective sponsorship proposals within a private Facebook group, which offers free weekly training and templates for sponsorship seekers. He emphasizes the importance of the sponsorship proposal, noting that it is often misunderstood and underestimated in the sponsorship world. Bales intends to guide viewers on crafting successful proposals by discussing three specific templates and highlighting the proper techniques for creating impactful pitch decks. He encourages viewers to engage with the content by liking, subscribing, and enabling notifications for future videos.