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The presentation outlines a comprehensive suite of public relations strategies aimed at enhancing brand image and public perception. It includes tools such as the PR maturity index, brand message and voice mapping, PR content map, media channels, PR campaign timeline, and brand sentiment analysis, all customizable to fit specific business needs. To begin, the PR maturity index helps identify brand strengths and weaknesses via a customizable radar chart that adjusts based on scoring factors like media awareness and brand positioning. Users can modify these factors to align with their organizational priorities, allowing for a tailored approach to improving public relations efforts and achieving broader business objectives.