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In response to a question about pricing strategies, the speaker explains that when creating a 3-option proposal for clients, the focus is on presenting a single lump sum for each option without detailed line items. For instance, options may be priced at $10k, $20k, and $30k, with these amounts displayed at the bottom of the proposal. While there are no further breakdowns for each item, the speaker notes that more detailed information may be provided in the large anchor option, especially if any compensation is tied to risk. Overall, the emphasis is on simplicity in the proposal's pricing structure.
