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In this tutorial from the Getty Images creative channel, Kelvin discusses the importance of model releases, which are legal documents granting consent for the use of a model's image, including for commercial purposes. He emphasizes that releases protect the model, the client licensing the images, and the creator. The video offers general tips to help ease concerns about discussing releases with models, noting that they are required when a person can be recognized in an image—regardless of whether their face is visible, as they might be identifiable by their clothing or surroundings. The tutorial serves to bolster confidence in handling model release discussions.