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Do you worry about models being reluctant to sign releases, or think releases sound complicated? Heres how you can explain releases to models. Hello, welcome to the Getty Images creative channel, Im Kelvin. If you enjoy these videos, please click Like and Subscribe to see more great tips to help you learn and earn. Model Releases: theyre legal documents that provide a models written consent to allow images of them to be used by you, or third parties, including for commercial purposes such as in advertising. Model releases protect the model, the customer, whoever licenses the images to them, and you - the one who creates the image. This video doesnt provide legal advice but these general tips can help you feel more confident when discussing releases. We require model releases if a person could recognize themselves in a creative image. Remember, even if their face is obscured they may still be recognizable by what theyre wearing or doing, their location