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When designing logo types, graphic designers must follow five golden rules to ensure professionalism. The first common mistake, often made by amateur designers, is replacing a letter in the logo with a symbol or graphic. This approach can lead to ineffective branding. To illustrate this, the tutorial references a British television show where contestants create logos for a baby food company. One team presented a logo that failed to inspire confidence in the product, demonstrating the pitfalls of using symbols inappropriately. The discussion emphasizes the importance of adhering to established design principles to maintain credibility and effectiveness in branding.
