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In the previous video, we met Joe, a vegan who doesn't consume animal products and works at Pilla. He found that the only way for vegans to enjoy lunch in the area is by preparing their own meals, which he finds tedious. This sparked his idea for a vegan restaurant in Pilla. To assess demand and profitability, he begins developing this concept using a lean canvas model. The restaurant will primarily target local vegans living or working in Pilla. Joe plans to first confirm whether others share his lunch dilemma, emphasizing that defining a narrow customer segment is crucial for the initial stages, with the potential to expand the audience later on.