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A social media influencer contract is an agreement between a company and an influencer, whose social media following can significantly impact consumer buying habits. These contracts are becoming essential for companies aiming to enhance their market share by leveraging the personal connection followers have with influencers. Endorsements from influencers provide a form of word-of-mouth marketing that businesses value. Given the relatively new concept of social media influencers, contracts help clarify expectations for both parties. The video also promotes eForms, a database offering various document types, and invites viewers to watch until the end for a link to a social media influencer contract template.
