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In this tutorial, Henry explains how to create a go-to-market strategy using a practical product example. A go-to-market strategy outlines a plan to reach target customers through appropriate channels, following positioning and messaging phases. The strategy consists of three stages: pre-launch, launch, and post-launch. During the pre-launch stage, the objective is to build awareness and credibility by educating the target market, which helps to create an organic following for beta testing and promotion. In the launch phase, the focus shifts to driving user adoption through announcements on all organic channels, supplemented by paid advertising. Finally, in the post-launch stage, the aim is to optimize and scale the marketing channels.
