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A creative brief is a strategic document of one to two pages used by marketing teams, ad agencies, and freelancers to define the scope, goals, and requirements for a creative project. It captures the vision, voice, and target audience of a brand or campaign, guiding writers, designers, and video teams involved. While free artistic direction may suit personal projects, corporate campaigns require clarity to avoid misunderstandings. A well-defined brief prevents stress, frustration, and additional costs by ensuring the creative team understands the project's who, what, and why. This alignment leads to high-quality work with fewer revisions.