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In this video, the presenter shares a proposal template that significantly improved their response rate on Upwork, doubling the number of clients who replied. They emphasize the importance of crafting a focused and thoughtful proposal, which acts as an elevator pitch and first impression. The video includes lessons learned from past mistakes to help viewers avoid getting ghosted. The speaker, a freelancer and digital business manager, encourages viewers to utilize video sections for easy navigation and suggests watching at a faster speed if preferred. Overall, the tutorial aims to equip freelancers with tips for writing effective proposals that lead to job offers.