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In this video, agency owner Joel Kaplan joins Arturo to discuss a customizable contract for agency owners. Kaplan, CEO of Agency Lab, outlines the essential components of a contract, emphasizing the changes needed and key elements to include. He shares his expertise from successfully scaling his own social media marketing agency to seven figures, reaching about $300K monthly. The tutorial encourages viewers to watch the entire session for comprehensive insights and a complete walkthrough of the contract provided. Kaplan's coaching program aims to help agency owners secure clients and eventually scale their businesses to significant monthly revenues.