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is it best to have a word only logo or should you have a symbol in there as well well if youamp;#39;re just starting out you donamp;#39;t really have our recognizable brand and so if you try to just have a logo that had no wording a no name then I think you would struggle to get brand awareness because really no one would know who you were the likes of Apple Nike Adidas and so on are brands which have been around for decades and a built up huge brand awareness around their logo under icon you wonamp;#39;t have that if you just started out in business so I would suggest that if youamp;#39;re having a logo created you can either just have a word mark which is a logo just made up of a font or you can have a word mark and a symbol that way over time people will associate the name of the brand with that symbol and over time youamp;#39;ll be able to use the symbol on its own after people have that brand awareness inside their head and they can recognize your brand without the wording ne