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- So the word logotype is only different from logo because it implies the typographic part of a logo. So sometimes logos have a typed part and an icon or sometimes theyamp;#39;re just the name of the company in a typeface or drawn in lettering. And so, when I use the word logotype, thatamp;#39;s what I mean. I mean the words of the logo. So over time, the thing that is amazing and terrible and wonderful and awful about becoming a graphic designer that has a lot of knowledge about typographic stuff is that you can spot all of the errors in the world when people are working with typefaces wrong, when thereamp;#39;s upside down Mamp;#39;s and all that kind of stuff. But the thing is, if you went around in the world and noticed it all the time and had your laser focus on that stuff all the time, it would drive you completely insane. What Iamp;#39;m hoping that you guys get out of this class is the ability to turn that ability on when you want but not necessarily for you to have it on