Redo logo in the Social Media Policy Template

Aug 6th, 2022
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What should you include in brand guidelines? Guidance on logo usage. Brand essence and characteristics. Writing and copy guidelines, including tone, voice, and grammar rules. Links to other brand resources and ways to contact the brand team. An overview of the brands visual expression and how to use visual elements.
A social media policy is important for companies to have because it can accomplish three things: Clearly Sets Expectations (Reduce Confusion) Protect Brand Reputation. Increases Employee Advocacy.
Consider creating a comprehensive brand identity guide, suggested Duberg. It should cover not only your logo but also other brand elements, such as imagery, tone of voice, and brand values. Once youve documented your guidelines, youll also want to consider how people will find and use them.
Your social media policy should also defend against security risks and privacy issues. Robust social media policies outline the dangers of sharing online and help keep your employees out of trouble. At a minimum, these guidelines should include details about: Sharing proprietary or confidential company information.
Its best to place your logo on the top left-hand corner or center of the page. Be aware of how the logo will look on your letter. You dont want it to be too large and overpowering or too small that its hard to read. Size it to fit the area on the page and how itll look best.
Your logo usage guidelines will include variations with recommendations of where they will appear. For example: Our standard logo looks like this, it should be included on all merchandise. Our wordmark looks like this, this needs to be included to sign off any content.
A social media policy is a document that outlines how an organization and its employees should conduct themselves online.
A brand guidelines document outlines where and how a logo can be displayed and at what file dimensions. This allows your brand to remain consistent across all communications. The minimum logo dimensions for the web should not dip below 24 pixels in height and not be above half of the screen size.

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