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Software as a service (SaaS) terms like AR, MRR, LTV, CAC, gross vs. net MR, churn, and more are essential in the industry. To help new employees, the speaker often conducts group classes to ensure they understand the language. After six years of running a SaaS company, a thorough video guide was created to explain these terms. The video covers basics like MRR, expansion, contraction, reactivation, churn rate, customer churn vs. revenue churn, and net revenue churn. Additionally, it explains negative churn rate and its benefits, followed by estimating lifetime value and cost of acquisition.
