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In this YouTube tutorial, the speaker introduces the importance of creating a public relations plan and mentions receiving a question about putting one together. The seven steps are emphasized as key in this process, with the purpose of laying out the strategy, setting goals, budgeting, and evaluating outcomes. A PR plan is seen as essential for campaigns, brand management, and project coordination, providing a roadmap for actions and assessments. The video will guide viewers through the steps of creating a PR plan and will share some insights and tips.