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In the previous video, a vegan employee at Puzzler noticed the lack of lunch options for vegans in the area. He had the idea of opening a vegan restaurant at Puzzler to fill this gap, but first, he needs to determine if there is enough demand for it. To start, he named the idea "Vegan Restaurant in Puzzler" and identified vegans in Puzzler as the main target customers. He realized that starting with a narrow customer definition would be beneficial and decided to first figure out if others in Puzzler share the same problem. This approach would help in clarifying the next steps and possibly broaden the audience later on.