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there are many many models that you could follow as a sort of a formula to help you write better captions and provide value probably the most well-known one is the Ada framework which stands for attention interest desire and action attention is pretty self-explanatory weamp;#39;ve covered it with a hook then weamp;#39;re introducing a unique point or an intriguing insight to spike interest then speaking to the audiences wants to build a desire by showcasing what theyamp;#39;re going to get If Only They follow along to then finish off with a call to action of course itamp;#39;s a super simple model but a very effective one not just for caption writing but from a wider marketing perspective as well