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In this lecture, the speaker discusses how software companies compose a software development proposal, referring to a sample proposal linked in the video description. It is emphasized that those drafting a business requirements document (BRD) should possess a deep understanding of business processes and project objectives to effectively implement the various requirements. A critical aspect of the BRD is the project scope, which outlines necessary constraints and considerations during development. The scope defines the problem the organization seeks to solve, the restrictions involved, and whether the time and financial investment are justified. Additionally, key elements beyond the scope are addressed to guide the proposal writing process.