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In this video, Jordan Steen, also known as Serial Entrepreneur, provides a step-by-step guide on how to create a proposal for potential clients. The tutorial covers what services to include and how to outline costs in a way that appeals to clients. Steen emphasizes the importance of this proposal in landing deals and sets the stage for viewers eager to learn. He invites viewers interested in topics like starting a marketing agency and building a personal brand to subscribe for future content, including free trainings, templates, and proposals. The video promises practical insights to aid in business development.