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In this video, Stephen T discusses how to achieve the highest royalty rates. He notes that typical royalty rates average around five percent, with some products, especially consumables, yielding rates as low as three percent. Higher rates can reach seven to eight percent. Stephen shares strategies for increasing royalty rates, mentioning that having a business that sells the product with proven sales can lead to better rates. While he suggests these methods may not be his top recommendations, he understands the audience's desire to maximize earnings and aims to provide actionable insights for achieving higher royalty rates.