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In this tutorial, Devon Dean from ProjectManager.com emphasizes the importance of personal interaction in selling a project proposal. He notes that decision makers typically do not make funding decisions based solely on the proposal document; rather, they rely on prior communication and relationships. Dean advises that while preparing the proposal, you, along with your project sponsors and champions, should actively engage with decision makers through lobbying sessions and one-on-one meetings. These interactions are crucial for refining your proposal and increasing your chances of securing funding and support for your project.