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In this tutorial, Devon Dean from ProjectManager.com explains how to effectively sell your project through a proposal. He emphasizes that personal communication is crucial, as decision-makers are influenced by people, not just documents. A well-crafted project proposal alone is unlikely to secure funding or resources without prior discussions with stakeholders. Dean advises project sponsors and champions to proactively engage with decision-makers through lobbying and one-on-one meetings, using these opportunities to refine their understanding of the project and its value. Building these relationships is essential for increasing the chances of project approval.