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Selling gift certificates during peak seasons can significantly boost profitability, even with small discounts. Promotions simplify the process of creating and selling discounted gift certificates. Using MassageBook, you can sell gift certificates by service or set custom amounts. When a promotion is run, buyers pay the discounted rate, but recipients receive the full value when redeeming the gift certificate. Both gift certificates and promotions are managed in the marketing section of the business. In this tutorial, a single promotion will be created for two custom gift certificates: a $75 certificate for $60 and a $100 certificate for $75, enhancing client purchasing flexibility.