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The video tutorial addresses the often-confused topic of intellectual property (IP) ownership in agreements. It distinguishes between ownership and licensing, which are two methods for transferring IP rights. Ownership, commonly referred to as "work for hire," involves assigning all rights to the other party, relinquishing any control over the created content. It's essential to include clear language in agreements that assigns IP ownership if that’s the intention. In contrast, licensing allows the original creator to retain some rights while granting the other party permission to use the IP under specified terms. This distinction is crucial for proper IP management in agreements.