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In this tutorial, Devon Dean from ProjectManager.com emphasizes the importance of personal interactions when selling a project through a proposal. He stresses that decision-makers are unlikely to fund a project based solely on a proposal document without prior communication. To increase the chances of getting a project funded, project sponsors and champions must actively engage with decision-makers, using lobbying sessions and meetings to refine their understanding of the project's value and needs. The focus should be on building relationships, as people are more likely to buy from those they know and trust, underscoring the significance of effective communication alongside the proposal.
