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In this tutorial, Chelsea from Event Planning.com discusses how to write a proposal for event planning. She emphasizes the importance of having a one-on-one conversation with the client as the first step to booking. Chelsea recommends scheduling an hour-long meeting to gather logistical details about the event, such as the event type, date, venue, expected attendance, and demographic of guests. Additionally, she suggests exploring the creative aspects, including themes, colors, and preferences for food or music. Taking detailed notes during this initial consultation is crucial, as this information will be essential for crafting a comprehensive proposal.