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Writing engineering proposals can be challenging, as engineers are typically not trained in proposal writing during their education; instead, they focus on engineering calculations. For consulting engineers, mastering proposal writing is essential for career advancement. In this week's engineering management lesson, Matt Handel, author of "Proposal Development Secrets," shares insights on improving proposal writing. He emphasizes the importance of a specific internal question, which he refers to as the "million dollar question," that can significantly enhance the chances of winning contracts. This question serves as a guiding principle for creating effective proposals tailored to client needs.