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Writing engineering proposals is challenging as engineers aren't typically trained in proposal writing in school, focusing instead on technical calculations. However, for consulting engineers, mastering proposal writing is crucial for career advancement. In this video, Matt Handel, author of "Proposal Development Secrets," shares invaluable advice on crafting successful proposals. He introduces a pivotal question—referred to as the "million dollar question"—that can significantly enhance the effectiveness of proposals. This question should be asked internally while developing a proposal to improve the chances of winning contracts.