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To enhance your product, marketing, and sales, understanding customer perspectives is crucial. While data from tools like Google Analytics is helpful, direct communication with customers provides the most valuable insights needed for improvement. This tutorial focuses on effective customer satisfaction surveys. It will cover the importance of these surveys, the optimal timing for them, survey structure, types of questions to ask, the best ways to phrase those questions, and methods for analyzing the collected data meaningfully. The presenter, Trent Cannelly, is a marketing strategist dedicated to sharing strategies to boost business performance through marketing, sales, and analytics.