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In this tutorial, Craig Catlett from United Methodist Communications discusses improving church communication, with a focus on social media, particularly Facebook, which remains the largest social media platform. Catlett emphasizes the importance of promoting specific events on Facebook, a skill that is often overlooked. The session is structured to cover these promotional strategies in a concise 30-minute format, allowing time for questions and answers at the end. The tutorial aims to provide foundational knowledge necessary for effectively using Facebook for church event promotion.