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In today's lesson, we explore the business model canvas, focusing on the nine steps to create a business model. The tutorial defines a business model as a plan for a successful operation, identifying revenue sources, target customers, products, and financing details. It emphasizes how these key business components interconnect. Writing this information down in a document can be cumbersome, spanning multiple pages, which makes it challenging to mentally process and manipulate. The canvas serves as a simplified tool to help organize and visualize these concepts effectively. Examples will be provided to illustrate the theory in practice.