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Many book marketing packages include a press release for the book launch, featuring a headline, a quote, and key details about the book. While press releases sound appealing for gaining media attention, their effectiveness for authors is often questioned. In this video, Julie the Book Broad from Book Launchers discusses the relevance of press releases in today’s marketing landscape. She emphasizes the importance of self-publishing and the benefits of writing, publishing, and promoting nonfiction books that can significantly impact readers, grow an author’s brand, and generate income, all while retaining rights and royalties. The video explores whether press releases are still useful for authors.