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hello my name is samantha bowman and im so happy to be with you today i am the go to market programs lead on the microsoft startups team and today i want to chat with you a little bit about what it looks like to build out a winning go to market strategy and tips to do that successfully so um today we will cover specifically what is a go to market strategy and what does it entail why is it important to know your customer how do you define your offer and your value proposition how can you think through you know marketing sales and channel strategy and then ultimately how to think through um selecting your cloud providers and why thats important as a startup so a lot of ground to cover well go ahead and just kind of jump right in so what is a go to market plan um you know you can have a really amazing product thats technically superior but without actually having the right access to the market you you will probably lose um and the sad story is we see a lot of larger companies that hav