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Hey, everybody, weamp;#39;re going to dive right in. Iamp;quot;m Jason Lott the managing attorney for trademarks customer outdocHub. at the USPTO. which is an incredibly long way of saying that it is my job to teach you about trademarks, what they are, why theyamp;#39;re important, and how the federal registration of your trademark can help you build your business. So this is probably talking about over the next hour we are talking what a trademark actually is. Weamp;#39;re going to talk about why you might want to register it with the USPTO. Weamp;#39;re going to talk on the big part of what weamp;#39;re going to talk about today. is about how to select or choose or create a trademark. If there are any takeaways that I want you to walk away today with, it is how to select or choose or create a strong trademark, right? So weamp;#39;re going to spend a bulk of the time talking about that. Weamp;#39;re now very briefly about filing and registration. And now, because itamp;#39;s s