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what is a product line a product line is a group of products that a company creates under a single brand the products are similar and focus on the same market sector their functional channel distribution may be the same or similar perhaps their physical attributes prices quality or type of customers are the same we call the activity product lining lets look at an example the fictitious company a CME has two product lines it has a haircare product line and a skincare product line its haircare product line includes shampoo hair wax and hair gel its skincare product line includes and cream face cream and moisturizer in this case one product lines products focus on hair while the other focuses on skin care product lines are often part of a marketing strategy companies keep adding more products to attract buyers specifically they want to attract buyers who are familiar with the brand in most companies the products line managers supervisors a product line this person is in charge of determ
