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call it what you want a promo a jingle a sweeper estab these are all different names for essentially the same thing the idea is to simply create an audio message to promote and inform a radio listener about something something like a clients product or an event going on at your station is your advertising as effective as you would like it to be if not the radio flows can vary in length from just a second or two in which case they usually called stabs or short sleepers does anyone really care to 30 45 or even 60 seconds in which case theyll be referred to as promos or jangles what would the world be like with no more boring manufactured music being force-fed to radio and TV its time some people will insist that a jingle must also contain tailor-made singing and a signature tune stell lets call them all promos from this point on here are some of the things to keep in mind when creating a professional radio promo even before you start your production the length of your promo this tim