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In our collection of UX research methodologies, contextual inquiry is an essential process to include. In this research method, we observe customers using applications in their own environments; whether thats their home, office, or somewhere else entirely. Now typically, we conduct these studies during the early stages for a new feature or product because this research data is so critical in shaping things like requirements, personas, user flows, architecture, and content strategies. Yeah, it affects that much. Its through the direct observation of these natural behaviors that we begin to gain insights that take our products from being usable to truly great experiences. This method differs from a research method like usability testing. In usability testing, we typically give participants the same tasks in order to derive systematic performance data on which to iterate our designs. In contextual inquiry, were more curious about what the participants do without directing their behavi
