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How do I protect an idea for a t-shirt? Its tough, but lets break it apart. So, what we know as soft IP, or soft intellectual property, would be copyright and trademark, right? Or trade secret. Trademark protects your branding, copyright protects your creative content. So when you think of a cool saying that goes on a t-shirtit doesnt really fit into either of those categories (although there are a couple of exceptions). Of course you can use a trademark on a t-shirt, you see Nike t-shirts everywhere in every color with just Nike and the swoosh on the front, right? But, thats not the ONLY place where that trademark appears. Usually it appears on a hangtag, the tag inside of the garment, or the little spot on the baseball cap where you would normally see some branding, its not JUST on the front of the t-shirt So, it is hard to protect a trademark where that mark only appears on the front of a shirt. Then you think about copyright, well, is it long enough to be a poem? Or