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In the video, the speaker emphasizes the importance of including marketing in sales meetings to ensure alignment and understanding of customer challenges. They highlight Marcus Sheridan's success with content marketing, as he transformed his struggling pool company by launching a blog that addressed customer questions and concerns. Through consistent blog posts, he tackled topics often overlooked by competitors. The narrative also touches on the financial struggles faced during the 2008 market crash, illustrating the tough times the company endured, with periods of being overdrawn financially, leading to uncertainty about its viability.