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dont ever have another sales meeting in your organization unless somebody in marketing is there because if youre having sales meetings and marketing is not there how the world is marketing supposed to know what exactly the big problem is so Marcus Sheridan is a great example of the power of content marketing a couple of years ago Marcus was the co owner of a pool company and it wasnt doing so well so what Marcus decided to do was to launch a blog very simply and answer questions that his customers had based on searches that they did as well as conversations that he had with customers so a couple times a week he would just come up with a blog post that would be very specific to you a question and he talked about things that a lot of pool companies dont like to talk about in 2008 as most people know they market crash well guys this was a terrible time we went through a period of three straight weeks were overdrawn our bank account I didnt know what we were gonna do I thought every