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In this video, Chris Bayliss, president and CEO of the Sponsorship Collective, discusses sponsorship letters aimed at attracting potential sponsors for events. He describes two main types of sponsorship letters: the first type serves as a cover letter for a sponsorship proposal, a topic already extensively covered in previous content. The second type targets prospects who are hard to reach, using effective strategies to engage them. Chris emphasizes the importance of crafting these letters carefully to increase the chance of securing sponsorships. Viewers are encouraged to subscribe for more insights on sponsorship opportunities.