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a question we hear all the time from our clients is how do i secure a media partner or a media sponsor we recently did some training for our clients inside the sponsorship accelerator and i thought itd be useful to share that training in this weeks video check it out [Music] so were going to talk media partnerships today ill just frame it really quickly when we talk when we say media partner what we mean is uh obviously media company engages you to help you promote your message while you help the media partner get new readers listeners viewers etc so if you think of this like a traditional sponsorship as you should if its nike youre gonna try to help them sell shoes if its the la times youre going to help them get new subscribers so you offer them access to your audience they offer you access to their audience that becomes the swap once people dig into the calculator they start to see how valuable media partnerships are so were going to talk about that just really quickly the
