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The tutorial focuses on creating effective business proposals to boost sales. It emphasizes the importance of proposals as a bridge between marketing and sales. The creator shares their process using a custom client portal on their website, which includes downloadable contracts. They recommend website builders like Wix or Squarespace, specifically mentioning their personal use of Squarespace. The presenter shows their website, highlighting the ability to add new pages, such as a custom video and a floor plan for a client's project. The overall aim is to teach viewers how to develop impactful proposals through their websites.