Transform your daily workflows and Protect Nonprofit Press Release

Aug 6th, 2022
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Simple guide on the way to Protect Nonprofit Press Release

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How to Protect Nonprofit Press Release

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Hi There. This is Michael from MSA with some more nonprofit quick tips. Today were going to talk about how to write an effective press release. The first thing you need to do is think of an attention-grabbing headline and format it in bold, capitalizing the first letter and any proper nouns. Start off your first paragraph with the city youre in, the date, and some sort of attention-grabbing first line, also known as the grabber. The release should be written as youd like to see it appear in print. Make the journalists job as easy as possible, providing clearly the who, what, when, where, why, and how. Theyre very busy. Theyll appreciate it. If theres a quote you can use, include it in the press release. This is a great way to add a personal touch and make the story come to life. At the end of your release, its a good idea to include an about section introducing your organization and your work, so the journalist can get a better idea of who you are. Be sure to include your

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Dont use slang, unpopular jargon, or complicated acronyms. A press release should be professional, grammatically appropriate and easy to navigate. Avoid using unconventional language that could misrepresent a company or the conveyed message.
Be concise The ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). Thats just three or four short paragraphs and a couple of of quotes. If yours is longer than that, youve probably got unnecessary waffle that doesnt add anything to your story.
Here are some golden rules to consider when writing your next press release. Develop a strong story. Write a strong first paragraph. Write an attention-grabbing headline subject-line. Do your researchinclude facts and figures. Include strong and memorable quotes.
The 10 golden rules of writing press releases Keep it brief. Use attention-grabbing headlines. Include a release date. Convey the key facts in your first paragraph. Expand the story - but keep it lean. Include some good quotes. Add a profile or backgrounder and contacts. Include a photograph.
How to Write a Non Profit Press Release Remember the Goal. The goal of a non profit press release is to help news organizations write a story about your event, campaign, or impact in the community. Hook the Reader. Tell Your Story. Dont Exaggerate. Contextualize Your News. Keep SEO in Mind. Use Images!
If you do decide on the early morning, however, we recommend waiting at least until around 8 am-9 am. You should also avoid afternoons (26 pm) when only 26% of all messages get viewed. Issue your press releases after 6 pm only if you find it absolutely necessary!
Bad releasesthe ones that dont get used often have these common mistakes: Lack of a local angle. Insufficient or inaccurate information (who, what, when, where, why, how). Failure to include contact information for the organization. Verbosity.
Dont use slang, unpopular jargon, or complicated acronyms. A press release should be professional, grammatically appropriate and easy to navigate. Avoid using unconventional language that could misrepresent a company or the conveyed message.

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