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How to Protect Nonprofit Press Release

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In this tutorial, Michael from MSA shares tips on writing an effective press release. He emphasizes the importance of creating an engaging, attention-grabbing headline in bold and capitalized format. Start the first paragraph with the city, date, and a captivating opening line, often referred to as the grabber. The press release should be formatted as it would appear in print, making it easier for journalists by clearly stating the who, what, when, where, why, and how. Including a relevant quote can add a personal touch. Finally, he advises including an "about" section at the end to introduce your organization and provide context for the journalist.

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What not to do when writing a press release?

Dont use slang, unpopular jargon, or complicated acronyms. A press release should be professional, grammatically appropriate and easy to navigate. Avoid using unconventional language that could misrepresent a company or the conveyed message.

How do I write a guardian for a press release?

Be concise The ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). Thats just three or four short paragraphs and a couple of of quotes. If yours is longer than that, youve probably got unnecessary waffle that doesnt add anything to your story.

What are five rules when writing a press release?

Here are some golden rules to consider when writing your next press release. Develop a strong story. Write a strong first paragraph. Write an attention-grabbing headline subject-line. Do your researchinclude facts and figures. Include strong and memorable quotes.

What are the rules of press release?

The 10 golden rules of writing press releases Keep it brief. Use attention-grabbing headlines. Include a release date. Convey the key facts in your first paragraph. Expand the story - but keep it lean. Include some good quotes. Add a profile or backgrounder and contacts. Include a photograph.

How do you write a press release for a non profit?

How to Write a Non Profit Press Release Remember the Goal. The goal of a non profit press release is to help news organizations write a story about your event, campaign, or impact in the community. Hook the Reader. Tell Your Story. Dont Exaggerate. Contextualize Your News. Keep SEO in Mind. Use Images!

When should press releases be avoided?

If you do decide on the early morning, however, we recommend waiting at least until around 8 am-9 am. You should also avoid afternoons (26 pm) when only 26% of all messages get viewed. Issue your press releases after 6 pm only if you find it absolutely necessary!

What is a bad press release?

Bad releasesthe ones that dont get used often have these common mistakes: Lack of a local angle. Insufficient or inaccurate information (who, what, when, where, why, how). Failure to include contact information for the organization. Verbosity.

What should you not do in a press release?

Dont use slang, unpopular jargon, or complicated acronyms. A press release should be professional, grammatically appropriate and easy to navigate. Avoid using unconventional language that could misrepresent a company or the conveyed message.

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