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In this tutorial, Emily Probst from Modern Machine Shop explains how to write and submit an effective press release. She outlines the process in a few basic steps. Step one involves deciding on the topic of the press release, which could range from a new product or technology to an upcoming event or merger. A press release serves as a communication tool to inform the industry about significant developments in your business. Step two emphasizes the importance of being concise, as she receives hundreds of press releases weekly, making brevity essential for effective communication. Engaging content can lead to larger stories, making press releases valuable for industry reporting.