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- Hi, everyone. Welcome back to All Up In Yo Business. Im business and branding attorney Aiden Durham with 180 Law Co in Colorado. And today, Im gonna tell you why that LLC or DBA that you recently filed is doing pretty much nothing to protect your business or brand name. And Im also gonna tell you the one thing that you can actually do to really secure and protect your business name. (upbeat bright music) (keyboard clicking) (air swooshing) Before we get into why your LLC or DBA isnt doing much to protect your business name, if youre new to All Up In Yo Business, welcome. Please be sure to subscribe to my channel and hit that little bell button so you get notified anytime I post a new video. You can also check the description for links to additional information and resources including a link to download my free Brandish, DIY Trademark Guide. That is available in the description as well. All right, so lets talk about why your LLC, or your DBA, or your trade name registra