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Writing a press release is crucial for your promotional campaign, as it can determine your chances of receiving media coverage. In this video, you’ll learn how to craft an effective press release. Acknowledging that writing about yourself can be challenging—much like creating a CV or bio—the press release is key to your marketing strategy. Start by gathering all necessary information, including your artist bio, and breaking it down into bullet points. You’ll also need a private streaming link for your release; using SoundCloud to upload your MP3 privately is recommended for easy access by journalists and producers. This process is essential for presenting yourself and your product effectively.