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In this tutorial, Mark discusses the crucial steps for writing a marketing research proposal. He emphasizes that market research is essential before undertaking any business activities. The proposal should begin with an analysis of the current market situation, including an overview of the company's products and services. It’s important to assess the market segment's status—whether it's growing, stagnant, or declining—and to understand the life cycle of the field being researched. Mark also highlights the need to evaluate the company's history, operations, and past tactics. Finally, the proposal should clearly define the company's objectives and what it aims to achieve through the research.
