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How to Protect Marketing Request Summary

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The key points discussed include the importance of being first in a category rather than simply being better than competitors. It highlights that people remember the first successful brand, using examples like Neil Armstrong as the first person on the moon, and Apple as the first smartphone leader. The text emphasizes that if a company cannot be first in an existing category, it should create a new category to dominate. IBM’s success in selling computers over the phone is cited as an example. Additionally, it states that attempting to change consumer preferences is a wasteful marketing strategy; being first in consumers' minds is more valuable than being merely first in the marketplace, as illustrated by Xerox's failures in the computer industry despite being a copier pioneer.

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Can a company refuse a SAR?

Yes. If an exemption applies, you can refuse to comply with a SAR (wholly or partly). Not all exemptions apply in the same way and you should look at each exemption carefully to see how it applies to a particular request.

What is a SAR request?

Individuals have the right to access and receive a copy of their personal data, and other supplementary information. This is commonly referred to as a subject access request or SAR.

What does PECR cover?

The Privacy and Electronic Communications Regulations (PECR) sit alongside the Data Protection Act and the UK GDPR. They give people specific privacy rights in relation to electronic communications. customer privacy as regards traffic and location data, itemised billing, line identification, and directory listings.

What happens if a company ignores a SAR?

If you fail to comply with a SAR, the requester may apply for a court order requiring you to comply. It is a matter for the court to decide, in each particular case, whether to make such an order.

Can a company refuse a subject access request?

An organisation can refuse to comply with your subject access request if they think it is manifestly unfounded or excessive.

When can we refuse a subject access request?

You can refuse an entire request under the following circumstances: It would cost too much or take too much staff time to deal with the request. The request is vexatious. The request repeats a previous request from the same person.

On what grounds can a SAR be refused?

You can also refuse to comply with a SAR if it is: manifestly unfounded; or. manifestly excessive.

What is marketing under PECR?

In brief PECR restrict unsolicited marketing by phone, fax, email, text, or other electronic message. There are different rules for different types of communication. The rules are generally stricter for marketing to individuals than for marketing to companies.

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