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In this video, Eric Vorniczak demonstrates how to create effective design proposals for freelance graphic designers and studio owners. He emphasizes the importance of understanding client expectations and structuring pricing and timelines to enhance the likelihood of securing projects. Following industry best practices for proposals can significantly improve conversion rates from leads to clients. Eric also suggests having a proposal template that increases the chances of winning jobs. He encourages viewers to subscribe to his channel for actionable tips on branding strategy and design, as his mission is to help people design iconic brands.